une nana cool

To be a girl, always true to yourself.

Change your lingerie to match your mood, just as you would change your clothes. Involved since its launch in 1999, this brand of simple, stylish lingerie brings out the best in girls with products and shops that encourage casual purchase. Shop spaces are open and airy, as if inviting birdsong, with charming key graphics that appeal to a woman’s fond memories of being a girl. Though youthful and lighthearted, the image echoes the Wacoal dedication to quality.

Brand development, planning, design production