Harenohi magazine

A magazine for our town.

When people expand their knowledge of their town, the possibilities are endless. The town is enlivened, people taking others to see their favorite place or putting their heads together to develop solutions to shared problems. This magazine was conceived as a catalyst for this kind of involvement. Published by locally based Kawata Construction Co., Ltd. in support of their town, the key visual and design evoke diversity, nature and the universe, with a sprinkling of humor. The design seeks to convey how even a small city is part of the great, flourishing universe. The editorial concept approaches even overlooked street corners and happenings from a design perspective. Through innovative cover design, MIRACLE aims to make this a miniature magazine that begs to be taken in hand and saved as a testimony to the wonderful aspects of our town.

Brand development, key visual, planning