Design is entertaining!

D-BROS is a product brand developed by design company Draft. In 1995, I was put in charge as the sole overseer of the brand. I’ve always liked accessories and small objects, and I have a particular fondness for stationery products.

D-BROS was launched with pure intentions. We wanted to bring attractive items to our favorite stationers and museum shops and develop relationships with the people who handle them. Compelling product design must transcend the designer’s idealized expressions. This is something I have always insisted on. In the end, designers conceive beautiful solutions. The power of design is amazing.
As an alumnus, I can only observe from afar, but I hope that the brand will continue to grow and thrive with popular support.

Brand launch, development, management